Forward vs iThriveMD for Wellness Labs (2026): Cost & Which Wins

Best for Forward

Users who want a proactive, tech-enabled primary care membership with biometric monitoring and genetic testing included.

Best for iThriveMD

Users who want a single provider that touches NAD+, IV, and hormone care.

Biggest difference

Telehealth-first vs Remote-friendly access model.

Decision helper

Forward: Forward shows a visible starting price of $149 per month, but deeper pricing detail is not fully public on the reviewed pages. iThriveMD: iThriveMD shows a visible starting price of $149 per month, but deeper pricing detail is not fully public on the reviewed pages.

Notable limitations

Forward: Membership structure can make the first visible price look cleaner than the full long-term cost.

iThriveMD: Some final pricing still depends on consult review, location, or service customization.

Publicly verified care model notes

Forward: A mandatory consult step was not clearly listed on the reviewed homepage.

iThriveMD: The public flow suggests clinician review or consultation before treatment begins.

Forward: Lab testing is signaled in the visible care model.

iThriveMD: Lab testing is signaled in the visible care model.

Forward: Cancellation or pause terms were not clearly listed on the reviewed official pages and should be checked directly.

iThriveMD: Official policy pages reference cancellation, refund, or renewal terms, but buyers should still verify the exact current policy before enrolling.

Transparency notes

Forward: Insurance, HSA, or FSA handling was not fully verified from the reviewed official pages.

iThriveMD: Payment, privacy, or billing-policy pages were reviewed, but insurance, HSA, or FSA handling should still be confirmed directly.

Forward: Medication changes, shipping, or premium tiers may still change the final bill.

iThriveMD: Medication changes, shipping, or premium tiers may still change the final bill.

Data snapshot — pricing sourced from public provider rates

Last updated

Apr 28, 2026

Providers analyzed

Price range

$149 vs $149-$299

Methodology

How we collect data

Disclosure

Affiliate relationships

Forward

Official website reviewed

tech-driven primary care membership offering unlimited visits, continuous health monitoring, genetic insights, and proactive care for a flat monthly fee

Forward is a tech-driven primary care membership offering unlimited visits, continuous health monitoring, genetic insights, and proactive care for a flat monthly fee.

Concierge MedicineWellness LabsLongevity MembershipsCardiometabolic Health

Starting price

$149

per month

Service availability

Telehealth available

Labs included

Multiple clinic locations in major US cities

Users who want a proactive, tech-enabled primary care membership with biometric monitoring and genetic testing included.

Visitors comparing concierge-style care at a lower monthly price point than traditional concierge practices.

See Pricing Details Check Provider

iThriveMD

Official website reviewed

longevity and hormone clinic combining HRT, NAD+, IV therapy, and weight-health programs

iThriveMD is a longevity and hormone clinic combining HRT, NAD+, IV therapy, and weight-health programs.

NAD TherapyIV TherapyHRTWellness Labs

Starting price

$149

per month

Service availability

Telehealth available

Labs included

Dallas, TX

Users who want a single provider that touches NAD+, IV, and hormone care.

Texas-centered shoppers comparing broader longevity clinics against single-service brands.

See Pricing Details Check Provider

Signal	Forward	iThriveMD
Wellness Labs price	$149	$149
Price range	$149	$149-$299
Care model	Telehealth-first	Remote-friendly
Membership model	Membership required	No membership required
Availability	17 states + telehealth	5 states + telehealth
Transparency score	4/5	4/5
Limitations	Membership structure can make the first visible price look cleaner than the full long-term cost.	Some final pricing still depends on consult review, location, or service customization.

Winner by category

Best for price

Forward currently shows the lower visible wellness labs price anchor.

Best for convenience

iThriveMD looks easier to use for shoppers prioritizing access and lower-friction logistics.

Best for service variety

Forward currently offers the broader service stack around this category.

Best for beginners

Forward looks friendlier for first-time shoppers who want simpler onboarding.

Which should you choose?

Choose iThriveMD if your goal is the stronger overall mix of price clarity and service fit in wellness labs. Choose Forward if its access model or care structure is closer to how you actually want to buy this treatment.

Questions to ask before choosing

Specific to Wellness Labs programs — the service being compared here.

1Is a physician order required, or can I order panels directly?
2Are results reviewed with a clinician, or returned raw with no interpretation?
3What is the cost per panel, and is a membership or bundle more cost-effective?
4Can I use insurance or my HSA/FSA to pay for any of these tests?

Shopper intent shortcuts

Cheapest likely scenario

Forward

Forward currently shows the lower visible wellness labs price anchor, but the real bill still depends on labs, consults, and membership rules.

Fastest access

iThriveMD

iThriveMD looks better for low-friction access if you care most about telehealth and a simpler booking path.

Transparent pricing

iThriveMD

iThriveMD currently publishes the cleaner pricing trail for wellness labs.

More medically supervised

Verify both directly

Both providers need direct verification on clinician review, labs, and follow-up cadence.

FAQ

Wellness Labs comparison questions

Which provider is cheaper for wellness labs: Forward or iThriveMD?

Forward currently shows the lower visible wellness labs price anchor, though the real comparison still depends on membership, labs, and consult structure.

Which provider looks stronger for wellness labs overall?

iThriveMD currently looks stronger on the service-specific comparison because of its current blend of pricing, access model, and overall provider fit.

Why break this out into a wellness labs comparison page?

Because buyers often want a narrower answer than a full-provider comparison when they are only shopping one treatment category.

Related paths

Next comparison clicks

Full provider comparison

Zoom back out to the all-services comparison page.

Forward Wellness Labs

Open the provider's service-specific review.

iThriveMD Wellness Labs

Open the provider's service-specific review.

Wellness Labs guide

Compare the broader service category.

Wellness Labs calculator

Model likely spend for this category.

Next Health Wellness Labs

Compare another provider in this treatment category.

SynergenX Wellness Labs

Compare another provider in this treatment category.

Next Health Membership Pricing Explained: What the Starting Price Does and Does Not Cover

Read related editorial context.

Restore Hyper Wellness Membership Cost: What Studio Pricing Usually Leaves Out

Read related editorial context.

Function Health Membership Cost: What You Are Actually Paying For

Read related editorial context.

Methodology and disclaimer

Updated Apr 28, 2026

This service comparison page is generated from provider overlap, current price anchors, convenience signals, and treatment-specific fit data. It is designed to be useful for category research, not medical decision-making.

Informational only. Longevity Costs publishes provider research, public pricing context, and comparison summaries for informational purposes only. The site is not a medical provider, clinic, pharmacy, or emergency service. Nothing on this page is medical advice, diagnosis, treatment guidance, or a claim that a therapy is proven, guaranteed, or appropriate for you. Consult a licensed medical professional before starting or changing any therapy.

Source

Public provider websites, rate sheets, and documented offers.

Verification

Verify final pricing directly with the provider before booking.

Cadence

Data is reviewed and updated on a rolling basis.

Sources

Forward homepage

Checked 2026-05-06 · Confidence 68%

Official homepage reviewed for care model and visible public positioning.

Sources

iThriveMD homepage

Checked 2026-05-06 · Confidence 68%

Official homepage reviewed for care model and visible public positioning.

iThriveMD contact page

Checked 2026-05-06 · Confidence 64%

Contact or support availability reviewed from official pages.

iThriveMD faq page

Checked 2026-05-06 · Confidence 56%

FAQ reviewed for support, cancellation, and policy language.

iThriveMD terms page

Checked 2026-05-06 · Confidence 62%

Terms or billing-policy language reviewed for cancellation clues.

iThriveMD privacy page

Checked 2026-05-06 · Confidence 50%

Privacy or billing-policy page reviewed for support and payment context.

Publicly verified care model notes

Forward: A mandatory consult step was not clearly listed on the reviewed homepage.

iThriveMD: The public flow suggests clinician review or consultation before treatment begins.

Forward: Lab testing is signaled in the visible care model.

iThriveMD: Lab testing is signaled in the visible care model.

Forward: Cancellation or pause terms were not clearly listed on the reviewed official pages and should be checked directly.

iThriveMD: Official policy pages reference cancellation, refund, or renewal terms, but buyers should still verify the exact current policy before enrolling.

Transparency notes

Forward: Insurance, HSA, or FSA handling was not fully verified from the reviewed official pages.

iThriveMD: Payment, privacy, or billing-policy pages were reviewed, but insurance, HSA, or FSA handling should still be confirmed directly.

Forward: Medication changes, shipping, or premium tiers may still change the final bill.

iThriveMD: Medication changes, shipping, or premium tiers may still change the final bill.

Signal

Forward

iThriveMD

Wellness Labs price

$149

Price range

$149

$149-$299

Care model

Telehealth-first

Remote-friendly

Membership model

Membership required

No membership required

Availability

17 states + telehealth

5 states + telehealth

Transparency score

4/5

Limitations

Membership structure can make the first visible price look cleaner than the full long-term cost.

Some final pricing still depends on consult review, location, or service customization.

Winner by category

Best for price

Forward currently shows the lower visible wellness labs price anchor.

Best for convenience

iThriveMD looks easier to use for shoppers prioritizing access and lower-friction logistics.

Best for service variety

Forward currently offers the broader service stack around this category.

Best for beginners

Forward looks friendlier for first-time shoppers who want simpler onboarding.

Questions to ask before choosing

Specific to Wellness Labs programs — the service being compared here.

1Is a physician order required, or can I order panels directly?

2Are results reviewed with a clinician, or returned raw with no interpretation?

3What is the cost per panel, and is a membership or bundle more cost-effective?

4Can I use insurance or my HSA/FSA to pay for any of these tests?

Shopper intent shortcuts

Cheapest likely scenario

Forward

Forward currently shows the lower visible wellness labs price anchor, but the real bill still depends on labs, consults, and membership rules.

Fastest access

iThriveMD

iThriveMD looks better for low-friction access if you care most about telehealth and a simpler booking path.

Transparent pricing

iThriveMD

iThriveMD currently publishes the cleaner pricing trail for wellness labs.

More medically supervised

Verify both directly

Both providers need direct verification on clinician review, labs, and follow-up cadence.